Advertisers’ image of housewives’ leisure time: 1926 American Laundry Machinery Company ad campaign in The Saturday Evening Post

In his chapter “Advertising as Social Tableaux”, Roland Marchand discusses a 1926 American Laundry Machinery Company campaign in The Saturday Evening Post. Marchand uses the ads to illustrate advertisers’ presumptions about what housewives wanted to use their leisure time for. I used the chapter’s footnotes to find the 8 ads he discusses in microfilm, and I assembled them in this doc for my students to review. Marchand focuses his discussion on the illustrated testimonials located at the bottom or side of each ad, so I’ve sharpened and blown up that portion of each ad. If you use the chapter, I hope it helps. Please feel free to contact me if you’d like the individual image files.

T.C. Corrigan – corrigan@csusb.edu

This entry was posted in Media Examples for the Classroom, Readings for Undergraduates, Uncategorized and tagged , . Bookmark the permalink.

Leave a Reply