Here’s a link to an academy-award winning animated short Logorama. This video was created by the French animation H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It’s a good example of culture jamming and art that attempts to subvert the power of branding. The video highlights the saturation of branding in our environment by portraying it at an even more ridiculous intensity while undermining any wholesome association of branded icons by making them into characters of a violent storyline.
Tagsadvertising branding Celebrity and Stardom citizenship Class Consumer Culture critical pedagogy Critical Theory Culture jamming digital humanities digital media documentary electronic media film Film Studies future of news Gender Global Media Journalism media activism media history Media literacy media policy media production neoliberalism New Media News online teaching Paratexts participatorymedia pedagogy political economy post-feminism Precariat primary sources Race reality TV Representation Social Media Social Networking television Television Studies video games Work and Labor World Cinema