Tag Archives: branding

Advertising and Propaganda: Critical Approaches

Here’s my syllabus an intermediate level undergrad class introducing critical media studies approaches to advertising and propaganda. This was the first time I taught this syllabus, and I will surely refine it in the future.  But I had a good … Continue reading

Posted in Media Literacy, Media Studies, General, Syllabi | Tagged , , , , , | Leave a comment

Historicizing Branded Content on U.S. TV

Continue reading

Posted in Media Examples for the Classroom | Tagged , , , | Leave a comment

The Century of the Self

Continue reading

Posted in Media Examples for the Classroom | Tagged , , , | Leave a comment

Debating the cultural influence of advertising

Continue reading

Posted in Readings for Undergraduates | Tagged , , , , | Leave a comment

Media Literacy: Theory, Power, Identity

Continue reading

Posted in Film and Television, Media and Identity, Media Studies, General, Syllabi | Tagged , , | Leave a comment

Media Literacy Syllabus

This syllabus is for an 8-week intensive summer course in media literacy. I emphasize a “media citizenship” approach to media literacy, meaning that we cover textual/semiotic analysis and issues of representation, but there’s also a lot of focus on media policy and discussions about how to create a media system that promotes cultural and political democracy by conveying a wide range of ideas, visions, dreams, ways of living, etc. Continue reading

Posted in Film and Television, Journalism, Media and Identity, Media Studies, General, Syllabi | Tagged , , , , , , , , | 1 Comment

Logorama

Here’s a link to an academy-award winning animated short Logorama.  This video was created by the French animation H5, François Alaux, Hervé de Crécy + Ludovic Houplain.  It’s a good example of culture jamming and art that attempts to subvert … Continue reading

Posted in Media Examples for the Classroom | Tagged , , | 1 Comment