Tag Archives: Gender

Advertisers’ image of housewives’ leisure time: 1926 American Laundry Machinery Company ad campaign in The Saturday Evening Post

In his chapter “Advertising as Social Tableaux”, Roland Marchand discusses a 1926 American Laundry Machinery Company campaign in The Saturday Evening Post. Marchand uses the ads to illustrate advertisers’ presumptions about what housewives wanted to use their leisure time for. … Continue reading

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Deconstructing TV’s Buffy

Course Description and Objectives: Buffy the Vampire Slayer is an extremely “full” text, playing on ideological fault lines (the “Hellmouth,” if you will) throughout its 103 hours. The series, self-consciously generic in conception and execution, allows this course to examine … Continue reading

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Teaching Working Class representations

One of my favorite topics to teach is working class representations in the media. Although over 15 years old, Bettie’s article about Roseanne still resonates with students. I pair this reading with a shorter piece about working class male representation (links below). … Continue reading

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Gender and TV script-writing

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race, gender, class: stereotypical roles for talent

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Gender & creating characters / writing screenplays

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Elana Levine, “Buffy and the ‘New Girl Order'”

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Digital Ad Archives, Duke

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Student videos inspired by Laura Mulvey

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“Whooty” and the male gaze

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