Tag Archives: advertising

Advertisers’ image of housewives’ leisure time: 1926 American Laundry Machinery Company ad campaign in The Saturday Evening Post

In his chapter “Advertising as Social Tableaux”, Roland Marchand discusses a 1926 American Laundry Machinery Company campaign in The Saturday Evening Post. Marchand uses the ads to illustrate advertisers’ presumptions about what housewives wanted to use their leisure time for. … Continue reading

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Advertising and Propaganda: Critical Approaches

Here’s my syllabus an intermediate level undergrad class introducing critical media studies approaches to advertising and propaganda. This was the first time I taught this syllabus, and I will surely refine it in the future.  But I had a good … Continue reading

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Teaching Working Class representations

One of my favorite topics to teach is working class representations in the media. Although over 15 years old, Bettie’s article about Roseanne still resonates with students. I pair this reading with a shorter piece about working class male representation (links below). … Continue reading

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Zap-proof & Virtual Advertising Examples (mostly sports-related)

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Historicizing Branded Content on U.S. TV

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Digital Ad Archives, Duke

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The Century of the Self

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Mac/PC ads and interpellation

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Debating the cultural influence of advertising

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Media Issue Discussion Issue

This is a short essay assignment (3-6 pages) that requires students to do a little research, but it emphasizes analysis more than extensive research. Continue reading

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