I use these Mac/PC ads to teach interpellation, asking students how these ads are asking them to recognize themselves.
http://www.youtube.com/watch?v=C5z0Ia5jDt4
Print 
PDF-
Teaching Resources
-
Recent Posts
-
Recent Comments
- bernamarquez on Sound Studies in a Liberal Arts Curriculum
- Sam_Ford on Paratexts and Pedagogy / Cinema Journal Teaching Dossier Vol. 1(3)
-
Tags
- advertising
- Audiovisual Essays
- branding
- Celebrity and Stardom
- citizenship
- Class
- critical pedadogy
- critical pedagogy
- Critical Theory
- Culture jamming
- digital media
- documentary
- electronic media
- film
- film history
- Film Studies
- future of news
- Gender
- Global Media
- Journalism
- media activism
- media history
- Media literacy
- media policy
- media production
- neoliberalism
- New Media
- News
- online teaching
- Paratexts
- participatorymedia
- pedagogy
- political economy
- post-feminism
- Precariat
- primary sources
- Race
- reality TV
- Representation
- Social Networking
- television
- Television Studies
- video games
- Work and Labor
- World Cinema